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    EV Pro Analytics

    NPS Beyond the Hype: When a 59.1 "Industry Average" Becomes the Loudest Alarm

    Shanghai Anddion Consulting Nie TaoAn industry-wide NPS average of 59.1. AITO at 82.5, Tesla at 80.6. At first glance, these are numbers to celebrate. Yet, the same data set places the entire automotive sector dead last among all industries in China.This is the profound paradox c.....
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    The Overestimated NPS: The Auto Industry's "Word-of-Mouth Illusion" and the Long-Termism Dilemma

    Shanghai Anddion Consulting Nie TaoWhen you ask a consumer who just drove off the lot in a new car worth several hundred thousand RMB, "Would you recommend this to a friend?" – how much truth does such a survey actually capture? The current NPS race in the auto industry is falli.....
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    EV Pro Analytics

    NPS Beyond the Hype: When a 59.1 "Industry Average" Becomes the Loudest Alarm

    Shanghai Anddion Consulting Nie TaoAn industry-wide NPS average of 59.1. AITO at 82.5, Tesla at 80.6. At first glance, t.....
    EV Pro Analytics

    The Overestimated NPS: The Auto Industry's "Word-of-Mouth Illusion" and the Long-Termism Dilemma

    Shanghai Anddion Consulting Nie TaoWhen you ask a consumer who just drove off the lot in a new car worth several hundred.....

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    EV Pro Analytics

    NPS Beyond the Hype: When a 59.1 "Industry Average" Becomes the Loudest Alarm

    Shanghai Anddion Consulting Nie TaoAn industry-wide NPS average of 59.1. AITO at 82.5, Tesla at 80.6. At first glance, t.....
    EV Pro Analytics

    The Overestimated NPS: The Auto Industry's "Word-of-Mouth Illusion" and the Long-Termism Dilemma

    Shanghai Anddion Consulting Nie TaoWhen you ask a consumer who just drove off the lot in a new car worth several hundred.....

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