The car refrigerator, once a niche accessory for premium vehicles, is rapidly gaining traction in China, driven by changing consumer behaviors, the rise of outdoor recreation, and the booming NEV market.
“China’s auto market surged in March 2025, with NEVs hitting 51% retail penetration as domestic brands dominated, while easing price wars and export pressures shaped a stabilizing yet competitive landscape.”
“China’s auto market surged in March 2025, with NEVs hitting 51% retail penetration as domestic brands dominated, while easing price wars and export pressures shaped a stabilizing yet competitive landscape.”