Based on the content of the 2025 Chengdu Motor Show Post-Show Tracking CHINESE PDF, published by CAM, here is a summary of the key takeaways and trends, presented in English as requested.
Key Trends & Market Shifts
Market Dominance: The show was dominated by New Energy Vehicles (NEVs), which comprised 75% of the showcased key models. Sport Utility Vehicles (SUVs) remained the most popular body form, accounting for 62.5% of these models, followed by sedans at 33.7%.
Pivot to New-Energy Pickups: A significant trend was the emergence of new-energy (primarily plug-in hybrid) pickup trucks from both traditional and new players, signaling a shift and increased competition in this segment. This includes models from Great Wall, Chang'an, and new entrants like Rado.
Extended-Range Advancements: Major OEMs like SAIC-GM, IM, and GAC unveiled their next-generation Extended-Range Electric Vehicle (EREV) systems, featuring large batteries (>40 kWh) and electric ranges exceeding 300 km, moving EREVs into a "mid-to-long-range" era.
Cockpit Intelligence Evolution: The focus in vehicle cockpits is shifting from "mechanical response" to "emotional resonance." The integration of AI agents (like NOMI, AI小P) enables proactive, personalized, and contextual services, moving towards multi-modal, end-to-end interaction.
Personalized Aesthetics: Vehicle color design is trending towards diversity, personalization, and the use of eco-friendly technologies. Key themes include custom/unique colors, Eastern aesthetic elements, and innovative paint finishes that create dynamic visual effects.
Notable Launches & Model Highlights
The document highlights several key models representing the above trends:
Zeekr 9X (D-SUV): Features a dual 8295-powered smart cockpit, the "Qianli Haohan" AD system with lidar, and a 900V hybrid high-voltage architecture.
AITO New M7 (C-SUV): A significant redesign with a larger body, new Huawei ADS 4.0, and the introduction of a pure electric (BEV) variant alongside the existing extended-range version.
VOYAH Zhuiguang L (C-Sedan): Showcases the "Lanhai Intelligent Hybrid" technology, offers a 410 km battery range, and features Huawei's Harmony Cockpit 5 and ADS 4.0.
BYD FANGCHENGBAO Ti 7 (C-SUV): Equipped with BYD's new "Genesis" intelligent ecosystem, the "Tianshen Zhiyan" ADAS with lidar, and a 1.5T PHEV powertrain.
SHANGJIE H5: Positioned as the most affordable model under the Harmony Intelligent Mobility alliance, starting under 200,000 RMB. It offers both BEV and REEV options with Huawei's full smart suite.
NIO New ES8 (D-SUV): A complete generation update boasting a larger size, luxurious 6/7-seat interior with advanced seats, the AQUILA super-sensing system with 3 lidars, and a full-domain 900V platform.
Ford Bronco (C-SUV): Features Ford's new "Fuyu" ADAS system, offers both BEV and REEV powertrain options.
Thanks to ChinaAutoMarket (CAM)