White Paper Summary
Co-released by CATARC, JETOUR Auto and Tsinghua University, the white paper analyzes China’s off-road vehicle market, technology trends and ecosystem evolution.
- Driven by consumption upgrading, self-drive tourism and electrification intelligence, China’s off-road vehicle sales exceeded 1.3 million units in 2025, with light off-road models holding nearly 70% market share. - Domestic brands dominate the market; PHEV and BEV off-road vehicles are rapidly replacing fuel versions, while products trend toward mid-to-large size with falling entry prices. - Core tech evolves in intelligent driving, diversified powertrains, active chassis, integrated body structure and factory modification systems; air-ground collaboration and off-grid communication become key innovation directions. - The industry ecosystem is transforming from vehicle sales to scenario-based services, user community operation, outdoor lifestyle layout and cultural tourism integration. - The paper proposes five industry suggestions: green off-road, safety compliance, experience-oriented technology upgrading, cross-sector integration and in-depth industry collaboration for sustainable development.
See attachement (machine translated into English)
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