Exclusive insights from the Focus group with 8 Li Auto L6 buyers

Retail: In May 2025, China’s passenger vehicle retail sales reached 1.932 million units, up 13.3% YoY and 10.1% MoM. Cumulative retail sales from January to May totaled 8.811 million units, a 9.1% YoY increase.

Based on in-depth interviews with XPeng P7 owners.

A Decisive Crossroads for the Industry

New Energy Surge: 13M+ NEVs produced in 2024; offshore wind and green hydrogen projects expanded.

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“China’s auto market surged in March 2025, with NEVs hitting 51% retail penetration as domestic brands dominated, while easing price wars and export pressures shaped a stabilizing yet competitive landscape.”

The automotive industry continues to debate the real-wo […]

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The Clash Between “Wow Factor” and Daily Usability