CHINESE WOMEN’S CAR-BUYING PREFERENCES

Key Highlights
• Income: Ride-hailing drivers earn ¥7,623/month (2nd among blue-collar jobs) with 81.4% satisfaction due to flexibility. Top performers in Tier-1 cities avg. ¥11,557.
• Labor Buffer: 77% join post-unemployment; absorbs seasonal workers (e.g., fishermen/tea farmers earning +¥1.5k/month off-season).
• Challenges: Market saturation (748k drivers in 2024, +159% vs. 2020) pressures incomes. 42% work 10+ hrs/day to compensate.

WHY REJECT:
rice Sensitivity: 58.8% cited uncompetitive pricing vs. perceived value
Policy Gaps: 47.1% abandoned orders due to weak incentives (vs. M7’s historic generosity)
ADAS Disappointment: Users reported 50% fewer laser radars (2 vs expected 4) and overstated autonomous features

The Shift in Cognitive Battlefields Through the Choices of a 23-Year-Old Consumer

Specs Tsunami.

Exclusive insights from the Focus group with 8 Li Auto L6 buyers

Retail: In May 2025, China’s passenger vehicle retail sales reached 1.932 million units, up 13.3% YoY and 10.1% MoM. Cumulative retail sales from January to May totaled 8.811 million units, a 9.1% YoY increase.

Based on in-depth interviews with XPeng P7 owners.

A Decisive Crossroads for the Industry

New Energy Surge: 13M+ NEVs produced in 2024; offshore wind and green hydrogen projects expanded.

Xiaomi’s SU7 isn’t just a car – it’s the centerpi […]

“China’s auto market surged in March 2025, with NEVs hitting 51% retail penetration as domestic brands dominated, while easing price wars and export pressures shaped a stabilizing yet competitive landscape.”

The automotive industry continues to debate the real-wo […]

The Gold Standard – With Caveats Mr. Zhu’s 2022 Mercede […]

The Clash Between “Wow Factor” and Daily Usability