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WHY BOUGHT TWO LI AUTO, DUDE? – A DEEP DIVE INTO BRAND LOYALTY

Real Owners Reveal What Made Them Commit Twice

50 MILLION COROLLAS ON THE ROAD: WHY THE WORLD KEEPS BUYING THIS “BORING MIRACLE” CAR?

For Chinese Car Owners, It’s Hard To Understand. But China Nev Companies Can Learn.

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STRUCTURAL BREAKTHROUGH OF CHINESE AUTOMAKERS IN THE EUROPEAN MARKET

Chinese passenger vehicles now hold a 4.9% market share in Europe.

GM BUICK ELECTRA L7: THE JOINT VENTURE’S “ICEBREAKER” IN CHINA’S NEV MARKET

Buick Electra L7: The Joint Venture’s “Icebreaker” in China’s NEV Market. But…

WHY BOUGHT TWO LI AUTO, DUDE? – A DEEP DIVE INTO BRAND LOYALTY

Real Owners Reveal What Made Them Commit Twice

TESLA’S MODEL Y SLUMP IN CHINA: IS THE GOLDEN AGE REALLY OVER?

Days ago, newcomers like Xiaomi’s YU 7 secured 300,000 reservations within days, priced strategically 10,000 yuan below Tesla’s entry point.

[POLICY WATCH] CHINA’S 2025 CAR SCRAPPAGE SCHEME: HOW NEVS ARE RESHAPING THE MARKET

It focuses on the effectiveness and impacts of China’s 2024-2025 automobile trade-in policies.

WHY CHINA’S MIDDLE CLASS IS REDEFINING CAMPING – AND WHAT THEY REALLY WANT FOR THEIR CARS

China’s urban campers pursue a carefully curated equilibrium between nature and convenience.

[ETNC REPORT] EUROPE’S STRATEGIC DILEMMA: STUCK BETWEEN UNCLE SAM & THE PANDA

And with Trump back in the White House and Xi flexing China’s economic muscles, the EU is sweating harder than a sauna full of diplomats.

XIAOMI’S YU7: A LEGAL AND TECHNOLOGICAL TIGHTROPE

The auto industry faces its iPhone moment – function converges, design originality fades. Xiaomi’s gamble highlights the tension: when does “smart iteration” cross into creative bankruptcy?

50 MILLION COROLLAS ON THE ROAD: WHY THE WORLD KEEPS BUYING THIS “BORING MIRACLE” CAR?

For Chinese Car Owners, It’s Hard To Understand. But China Nev Companies Can Learn.

[CONSUMER INSIGHTS] WHAT SHOULD CHINA LUX. NEVS LOOK LIKE?

What truly defines “luxury” in this new era?

XIAOMI SU7 FIRE FATALITY: EV SAFETY CANNOT BE A GAMBLE WITH MARKETING HYPE

This isn’t the first time an EV’s “smart” systems turned deadly after a collision, but the SU7’s disastrous safety flaws — just weeks after its launch — have reignited a furious debate: Can we trust “disruptor” brands with lives?

BCG EXEC BULLISH ON GROWTH POTENTIAL OF CHINA’S CONSUMER MARKET

Carol Liao, chair of Boston Consulting Group China, has […]

CHERY JETOUR HORIZON: HOW CHINESE AUTOMAKERS ARE REDEFINING LUXURY OFF-ROADING

Using hybrid tech to reshape the global off-road hierarchy.

THE MARKET LANDSCAPE OF CHINA’S AUTOMOTIVE AFTERMARKET

Navigating the Automotive Jungle of Half Million Workshops in China: Innovating Amid Chaos and Opportunity in the Aftermarket

THE RISE OF PERSONALIZATION: HOW CHINA’S CUSTOM AUTO MODIFICATIONS ARE DRIVING A NEW ERA IN AUTOMOTIVE CULTURE 2023

This quiet revolution in vehicle customization represents a fundamental shift in China’s automotive landscape, where personalization has evolved from an underground hobby to a legitimate industry projected to reach RMB 160 billion (USD 22.3 billion) by 2025, according to the 2023 China Automotive Customization and Modification Industry White Paper.

THE GREAT MIGRATION OF LOYALTY: HOW CHINA’S “NEW FIVE TRENDS” ARE REWRITING THE RULES OF THE AUTO INDUSTRY

Loyalty Isn’t About Brands Anymore-It’s About People, from 2023 Yiche Brand Loyalty Report

CHINA AUTO BRAND LOYALTY IN 2023: THE FINAL BATTLE FOR EXISTING CUSTOMERS BY YICHE RESEARCH INSTITUTE

Brand loyalty in China’s passenger vehicle market exceeded 20% for the first time, reaching 21.46%.

Latest articles

STRUCTURAL BREAKTHROUGH OF CHINESE AUTOMAKERS IN THE EUROPEAN MARKET

Chinese passenger vehicles now hold a 4.9% market share in Europe.

GM BUICK ELECTRA L7: THE JOINT VENTURE’S “ICEBREAKER” IN CHINA’S NEV MARKET

Buick Electra L7: The Joint Venture’s “Icebreaker” in China’s NEV Market. But…

WHY BOUGHT TWO LI AUTO, DUDE? – A DEEP DIVE INTO BRAND LOYALTY

Real Owners Reveal What Made Them Commit Twice

TESLA’S MODEL Y SLUMP IN CHINA: IS THE GOLDEN AGE REALLY OVER?

Days ago, newcomers like Xiaomi’s YU 7 secured 300,000 reservations within days, priced strategically 10,000 yuan below Tesla’s entry point.

[POLICY WATCH] CHINA’S 2025 CAR SCRAPPAGE SCHEME: HOW NEVS ARE RESHAPING THE MARKET

It focuses on the effectiveness and impacts of China’s 2024-2025 automobile trade-in policies.