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Xiaomi’s SU7 isn’t just a car – it’s the centerpiece of a bold “mobile + AIoT” expansion into the people-car-home ecosystem. By integrating devices, data, and user experience, Xiaomi has created a sticky ecosystem with a total lifecycle value exceeding ¥230,000 per user, driving cross-product revenue growth.
The SU7’s success has already boosted Xiaomi’s smartphone dominance, lifting its Q2 2024 domestic market share to 14.5%. With plans to expand into extended-range vehicles and a pipeline of synergistic products, Xiaomi is accelerating its high-end transformation and ecosystem flywheel effect.
This report unpacks:
- How the SU7 enhances ecosystem stickiness
- Smartphone-IoT-automotive synergy in action
- Xiaomi’s roadmap for next-gen mobility
29-04-2025 XIAOMI’S AUTOMOTIVE LEAP: HOW THE SU7 FUELS ECOSYSTEM SYNERGY BY CHANGJIANG SECURITES 29-04-2025 (PDF, FREE DOWNLOAD) Download
Machine-translated report, proofread by Judy Zhu.
