July 19, 2025 (Beijing) — Car Brand Beijing Off-Road unveiled the 2026 BJ40 fuel-powered SUV, positioning it as an accessible entry into professional off-roading. Priced from USD 17,650 (RMB126,900) after subsidies, the lineup includes three trims and two limited-edition variants (60 “Off-Road 60th Anniversary” and 40 “Rock 40th Anniversary” units), which sold out instantly.

Key facts:
1. Democratized Off-Roading
Base models start at USD 17,650. The diesel variant’s 2.0D engine delivers 400 N·m torque, while the 2.0T gas version produces 395 N·m. Standard features include 800mm wading depth and 2.5-ton towing capacity.

2. Nostalgia Meets Utility
The sold-out limited editions (USD $23,000/RMB166,566 each) celebrated China’s 60-year off-road history and 40 years of rock music. Practical upgrades include roof racks and a 12.8-inch infotainment system with dual navigation.

3. User-Centric Perks
Buyers receive five value packages:

• Financial: 0% down payment options
• Trade-in: Up to $1,100 (RMB8,000) subsidy
• Warranty: Lifetime drivetrain coverage
• Maintenance: 5 times free services
• Rescue: 5-year roadside assistance

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EDITOR’S NOTE
Beijing Off-Road’s savvy pricing and cultural appeal tap into China’s growing leisure market, offering affordable ruggedness as global brands (e.g., Rivian, Cybertruck) chase premium EVs.