July 9, 2025, Shanghai – Weiqiao Entrepreneur Group, a global leader in the aluminum industry, made its appearance at the 2025 China International Aluminum Industry Exhibition. As one of the first NEV brands to adopt Weiqiao’s aluminum in mass production, ROX Motor showcased the ROX 01 body-in-white at the exhibition booth of Hongqiao Group, a subsidiary of Weiqiao, presenting a panoramic view of its technological achievements and strategic layout in lightweighting. Leveraging Weiqiao’s solid industrial foundation and shared technical vision, the two parties are collaborating to explore new pathways for high-end NEV development, with lightweight technological innovation as the key lever.

ROX 01 Body-in-White Debuts at Hongqiao Group’s Booth

Lightweighting Empowers High-End NEV Performance Foundations
Lightweighting is a crucial pillar for high-end NEVs to surpass performance boundaries. A lighter body enhances energy efficiency, extends range, reduces inertia for better handling responsiveness, and elevates driving refinement without compromising safety. Thus, lightweight technology has become the foundational logic for balancing the three core demands of high-end NEVs: power, safety, and range.

ROX Motor consistently drives the evolution of all-terrain luxury NEV products through innovative technology, actively advancing the R&D and practical application of lightweight solutions. Its debut model, the ROX 01, incorporates over 745 kg of aluminum alloy, combined with an 87.7% high-strength steel ratio and innovative composite structure design, achieving a 30% reduction in total vehicle weight. More critically, while “slimming down,” the ROX 01 maintains a rock-solid build—boasting a torsional stiffness of 40,469 Nm/deg and earning straight “Excellent (G)” ratings in the rigorous C-IASI crash tests. This not only improves range but also ensures reliable body integrity for all-terrain adventures, striking an impeccable balance between “lighter” and “stronger.”

Industrial Synergy Drives Joint R&D for Technological Leap

The execution and advancement of ROX Motor’s lightweight technology rely on its deep strategic partnership with Weiqiao Entrepreneur Group. As a global aluminum industry leader, Weiqiao, with decades of manufacturing expertise, full-industry-chain integration, and dedicated material science investments, provides ROX Motor with cutting-edge aluminum solutions that are reliable, advanced, and mass-production-ready. In turn, ROX Motor’s precision positioning and market potential in the all-terrain luxury SUV segment offer Weiqiao an ideal platform for real-world validation and high-value commercialization of its lightweight innovations.

The establishment of the Weiqiao-ROX Motor Lightweight Joint Laboratory in April 2025 marked a new phase of “co-development and co-innovation” for the two parties.

The lab has already set targets for next-gen products: increasing aluminum usage to 50% of total vehicle weight through material and structural innovation, achieving a 15% reduction in body-in-white weight, an 11% uplift in torsional stiffness, and a 10% range extension -redefining high-end NEV benchmarks through unparalleled “lighter, stronger, longer-range” capabilities.

About ROX Motor
ROX Motor is a luxury automotive company dedicated to all-terrain, intelligent, and new energy technologies. Through advanced engineering, we create dream mobility solutions for explorers, aspiring to become a globally leading brand for outdoor living. https://www.roxmotor.com/