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AUGUST 03, 2025 (MUNICH) – BMW will globally premiere its next-generation iX3 at the 2025 IAA Mobility show in September, followed by a China-exclusive variant tailored for local preferences later this year. The launch kicks off BMW’s critical “Neue Klasse” era, featuring three core innovations: panoramic iDrive, an autonomous “Driving Control Super Brain,” and high-energy cylindrical batteries.
KEY FACTS
1. Next-Gen Tech Stack
- BMW Panoramic iDrive: AI-powered interface with intuitive voice/gesture control
- Driving Control Super Brain: Real-time coaching system analyzing road conditions, driver habits, and vehicle status
- Cylindrical Batteries: Higher density (exact specs TBA), faster charging, and lower center of gravity for sportier handling
2. China-First Strategy
- Localized AI: Integrates Chinese LLM (likely Baidu/Bytedance) for hyper-localized voice commands (e.g., WeChat-compatible)
- Road-Tuned Dynamics: Suspension and ADAS recalibrated for urban congestion and high-speed highways
- Market Urgency: Responds to BMW’s 15.5% Q2 China sales drop (vs. flat global performance)
3. Global Rollout Plan
- September 2025: Global iX3 debut at Munich IAA
- Q4 2025: China-spec model reveal (production likely at China Shenyang plant)
Source: bmwgroup.com
Editor’s Note:
Now, about that design: The leaked renders triggering collective groans online raise valid concerns. BMW can’t afford another iX grille controversy in China , where premium aesthetics are non-negotiable (Most people describe it as a “pig nose” design, with absolutely no sense of technology whatsoever).
After years of EV hesitation, BMW is swinging big. Let’s hope it connects.
