July 22, 2025 – BYD will introduce its Yangwang luxury sub-brand to Europe, marking China’s first true assault on the continent’s premium automotive bastion. The BEV-only lineup (U9 hypercar, U8 SUV, U7 sedan) boasts industry-first technologies like the e4/Yi Si Fang quad-motor system enabling tank turns and cloud-based electromagnetic suspension that outpaces traditional hydraulics by 100x in response time.

Key Facts:
Tech Supremacy: All models feature:

• Independent torque control at each wheel (1,000+ HP combined)
• Yun Nian Z suspension replaces hydraulic dampers with linear motors (5mm adjustment precision)
• 0-100km/h under 3s for U9 hypercar

Strategic Positioning:

• Direct rivals: Porsche Taycan (U7), Bentley Bentayga (U8), Ferrari SF90 (U9)
• Price bracket: €150,000-€500,000 estimated (unconfirmed)

Market Momentum:

• BYD outsold Tesla in 16 European markets this May
• Germany: 824% YoY sales growth (Spain: 3x Tesla’s volume)

EDITOR’S NOTE
Yangwang’s European gamble reveals BYD’s two-pronged strategy: leveraging mainstream models (Dolphin, Seal) to build volume while using hyper-tech flagships to reshape perceptions. The brand’s domestic struggles (sub-1,000 monthly sales, costly showroom) suggest Europe will test a leaner approach- perhaps agency sales or pop-up galleries.