(August 11, Beijing/Riyadh) — Chery Automobile has partnered with Saudi Arabia’s Jameel Motors to distribute its Omoda and Jaecoo brands in Iraq, marking another step in Chinese automakers’ aggressive global expansion amid domestic price wars.

Key Facts:

• Initial Model Lineup: Omoda C5/C7 (ICE), Jaecoo J5/J8 (ICE), and J7 (PHEV) to launch in Q4 2025
• Competitive Landscape: Joins MG, Geely, and Great Wall in Iraq’s growing market (162,900 units sold in 2024)
• Market Dynamics: Toyota dominates (43,800 units), but EV sales surge 164% (still just 2.4% market share)
• Jameel’s Growing Portfolio: Also distributes Changan in South Africa, GAC in UK/Poland

Source: https://jameelmotors.com/en/news/

EDITOR’S NOTE

Chery’s dual-brand strategy through longtime Toyota partner Jameel Motors demonstrates market-savvy pragmatism. While focusing primarily on combustion models (a logical choice) for oil-rich Iraq, the inclusion of Jaecoo J7 PHEV probes electrification potential in a market where EV adoption—though still nascent—is gaining remarkable momentum (+164% in 2024， 2.4% new car market share).

BTW, Omoda is a global brand for sure, but Top Gear review signals Omoda 9 ironically as “But those cars – along with the Audi Q5, BMW X3 and Mercedes GLC – trade on reputation and status. Omoda has… a big warranty. Which is like turning up to a cage fight armed with a feather duster. That’s for Omoda”  https://www.topgear.com/car-reviews/omoda/9