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August 18, 2025 (Shanghai) – SAIC AUDI has officially opened pre-sales for its first mass-produced EV, the E5 Sportback, with four configurations available at an aggressive limited-time entry price of USD 33,000 (from RMB 235,900). This marks a pivotal moment for the German automaker in China’s cutthroat premium EV segment.
Why the E5 Sportback Matters
- Strategic Pricing Play
The E5 Sportback undercuts rivals like the Tesla Model 3 Performance (USD 48,000) and NIO ET5 (USD 45,000), deploying a “premium at mainstream pricing” strategy. This could reshuffle market dynamics, especially with:- 0% down payment options
- 5-year loans with 24-month 0% interest
- USD 7,200 worth of launch incentives (free ADAS, upgrades, exclusive colors)
- Performance Meets Pragmatism
- 787 HP / 800 Nm torque (0-100km/h in 3.4s)
- 800V architecture (370km charge in 10 mins)
- 773km CLTC range (CTP battery from CATL)
- Localized Tech Stack
- Momenta’s FLY AI powers its L2+ Smart Driving
- Volcano Engine’s “Doubao” LLM for voice assistant
- Qualcomm 8295 chip driving AUDI OS
EDITOR’S NOTE
Based on our face-to-face discussions with multiple luxury car owners last week (including Audi drivers), SAIC Audi’s electric E5 currently holds greater appeal than FAW Audi’s Q6L e-tron.
Key Features of SAIC AUDI E5
Cutting-edge Digital Platform: Built on SAIC Audi’s co-developed Advanced Digitized Platform, leveraging Audi Global Manufacturing Standards and precision production processes to ensure premium quality.
Aesthetic Design: Blends the sweeping curves of the original TT, the clean surfacing of the RSQ Concept, and the aggressive stance of the RS6, featuring an integrated tech grille with aerodynamic and sensor modules.
Extreme Performance: 579kW dual-motor AWD system with e-quattro, delivering 0-100 km/h in 3.4 seconds.
Intelligent Interaction: Powered by Qualcomm 8295 chip and AUDI OS, integrated with Volcano Engine’s AI “Doubao” Assistant, supporting natural language understanding and multi-turn conversation.
Advanced Autonomous Driving: Developed in partnership with Momenta, featuring an EBM End-to-End AI Model, LiDAR + 27 sensors, and NVIDIA Orin-X chip for full-scenario assisted driving.
Localized Optimization: Tailored for the Chinese market with enhanced smart connectivity, enabling seamless human-car-digital integration.
