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August 15, 2025 (Utrecht) — NIO’s urban-focused Firefly EV began European deliveries today in Utrecht, marking its fastest global rollout yet—just 99 days after surpassing 10,000 domestic deliveries and under four months since its April China launch.
Key Facts:
- Safety-First Design: 83.4% high-strength aluminum-steel body with 9 standard airbags—unprecedented for class
- Rapid Global Expansion: After Norway/Netherlands debut, targeting Belgium, Denmark, Austria, Hungary, Portugal, and Greece by December
- Early Adoption Appeal: First Norwegian owner praises city-friendly size and “critical safety standards”
- Strategic Flexibility: Using national distributor model for agile market penetration
EDITOR’S NOTE
Back home, the A0-segment bloodbath awaits. 10,000 units hint at a niche—if differentiation holds. Hope its “globalized Chinese premium” formula outmaneuver Stellantis’ cheap EVs in those countries.
