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Home EV TodayNIO’S FIREFLY BRAND LAUNCHES FIRST MODEL WITH PRICES STARTING AT USD $16,418 (RMB119,800)

NIO’S FIREFLY BRAND LAUNCHES FIRST MODEL WITH PRICES STARTING AT USD $16,418 (RMB119,800)

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April 19, Beijing – NIO Firefly’s first model is priced between USD 17,263 (RMB125,800), offering two variants: the Zizai Edition and the Light Up Edition.

Key Facts:

Affordable Pricing and Versatile Models:

Firefly’s first model is priced between USD 17,263 (RMB125,800), offering two variants: the Zizai Edition and the Light Up Edition.

Positioned as a premium mini-car, it’s designed to be smarter than a MINI and more compact than a smart.

Stylish and Futuristic Design:

Features a modern-retro fusion design with five low-saturation body colors.

Signature “Trio Headlights” symbolize the concept of “three times the fortune.”

Hidden door handles, short overhangs, and a large 92L frunk with drainage and layered storage.

Premium Interior and Smart Features:

Maintains NIO’s minimalist design philosophy with a horizontal center screen and a circular steering wheel.

Equipped with 99% coverage of NOP (Navigation on Pilot) for highways and urban expressways.

Offers automatic parking for even the tightest spots and a 128 TOPS computing power.

Efficient and Safe Performance:

Powered by a 105kW single motor with a choice of standard (420km) or long-range (details TBD) battery options.

Built to dual-five-star standards with 83.4% high-strength steel and aluminum body, plus 9 airbags including dual-chamber far-end airbags.

Unique Battery Swap Capability:

Supports battery swapping, a unique feature for small cars, ensuring optimal battery performance.

Dedicated Firefly-specific swap stations in urban areas for faster and more flexible deployment.


Editor’s Note:

NIO’s Firefly sub-brand marks a strategic move into the affordable premium mini-car segment, leveraging NIO’s established ecosystem of sales, delivery, and service networks. The introduction of a sub-brand focused on smaller, smarter vehicles aligns with the global trend towards urban mobility solutions. Firefly’s innovative design, smart features, and unique battery swap capability position it as a serious contender in the competitive EV market. Nice play!

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