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April 19, Beijing – NIO Firefly’s first model is priced between USD 17,263 (RMB125,800), offering two variants: the Zizai Edition and the Light Up Edition.
Key Facts:
Affordable Pricing and Versatile Models:
Firefly’s first model is priced between USD 17,263 (RMB125,800), offering two variants: the Zizai Edition and the Light Up Edition.
Positioned as a premium mini-car, it’s designed to be smarter than a MINI and more compact than a smart.
Stylish and Futuristic Design:
Features a modern-retro fusion design with five low-saturation body colors.
Signature “Trio Headlights” symbolize the concept of “three times the fortune.”
Hidden door handles, short overhangs, and a large 92L frunk with drainage and layered storage.
Premium Interior and Smart Features:
Maintains NIO’s minimalist design philosophy with a horizontal center screen and a circular steering wheel.
Equipped with 99% coverage of NOP (Navigation on Pilot) for highways and urban expressways.
Offers automatic parking for even the tightest spots and a 128 TOPS computing power.
Efficient and Safe Performance:
Powered by a 105kW single motor with a choice of standard (420km) or long-range (details TBD) battery options.
Built to dual-five-star standards with 83.4% high-strength steel and aluminum body, plus 9 airbags including dual-chamber far-end airbags.
Unique Battery Swap Capability:
Supports battery swapping, a unique feature for small cars, ensuring optimal battery performance.
Dedicated Firefly-specific swap stations in urban areas for faster and more flexible deployment.
Editor’s Note:
NIO’s Firefly sub-brand marks a strategic move into the affordable premium mini-car segment, leveraging NIO’s established ecosystem of sales, delivery, and service networks. The introduction of a sub-brand focused on smaller, smarter vehicles aligns with the global trend towards urban mobility solutions. Firefly’s innovative design, smart features, and unique battery swap capability position it as a serious contender in the competitive EV market. Nice play!
